So, there I was, having a good old think about innovation.
It's a pretty high accolade, the label of being an innovator. To be renouned as a genius, for shaking up something in desperate need of an injection of the new, that's a pretty sick mantle right there.
As etcetera strives to innovate the (I must say, stale -meow) York magazine scene, I give you my top five innovators and innovations...
(p.s I know there are mighty inventions and revolutions out there; the internet, mobiles, the discovery of DNA, so on and so forth, but these are mine. Some underappreciated, others obvious, these are mine. So there.)
Number Five - The iPod

Who remembers when the iPod first came out?
"That's lame, it'll never catch on" I scoffed, caressing my cd player *shameee*
Years later, these little bastards have literally revolutionised the way we listen to music. From badass casette walkmans of our youth to a shiny, lightweight mp3 player than can hold thousands of music tracks was, and still is, phenomenal. Spotify may be the one catching all the music execs' eyes at the moment, but the iPod was the first truly portable music player that really did change our lives. Shame about their tendancy to break.
Number Four - The Miniskirt

Revolutionising the way women dress and the way men perv since 1965.
Single-handedly invented by the incredible Mary Quant in Chelsea, London at the height of the swinging sixties, the miniskirt was a symbol of emancipation and freedom. Women threw off the shackles of their mothers put two fingers up to conservatism. Which in Yours Sincerely's opinion, is no bad thing at all.
Number Three - A.A. Gill

This man is an absolute hero.
If you're dense enough to never have heard of him, he is a columnist, author and social critic, most famous for his work for The Times. His witty, acerbic restaurant reviews as part of the Style magazine supplement are a constant inspiration for Yours Sincerely.
Famous for spending three quarters of his word limits on completely unrelated topics before reluctantly reviewing the subject at hand in the final paragraph, Gill is a true satirical original never afraid to cause offence, describing the English as "embarrassing" and an "ugly race" as well as a "lumpen and louty, coarse, unsubtle, beady-eyed, beefy-bummed herd". (thanks wiki.)
Yours Sincerely couldn't agree more.
Go and buy this week's Sunday Times NOW English students.
Number Two - The Tube Map

Yours Sincerely considers this to be a truly beautiful piece of design. You just can't argue with the logic of it, replacing the prior design which concentrated on the distance between stations with a straight-forward approach to getting from one end of our fair capital to the other. Vunderbar.
And at number one...
The Beatles

No arguments. Don't even try.
The Beatles - four crazy cats from Liverpool with nothing but second-hand instruments and a dream changed the face of music beyond recognition forever. The bowl cuts, the suits, the lyrics, they're unarguably the most influential musical band to ever exist, inspiring and creating music that very few have ever come close to matching, let alone bettering.
I am the Walrus?! What the hell were they on?! And can Yours Sincerely have some?
Love and kisses,
Yours Sincerely, Wasting Away
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